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Kjell & Company is one of the best things about living in Sweden, whenever you need some sort of cable or adaptor or something like that for a computer or a TV or a phone, they will have you covered — it's at your local store, behind the desk — and they are very well-organised
the swedes who haven't lived outside sweden are probably going to complain about Kjell & Company but they do not know how good they have it, as someone who has spent a long time in the UK and a little while in Germany, i want Kjell & Company to take over the entire EU tbqh
to be clear it's not just a store that has some essential tech product accessories, it's that it's the only thing they sell, and they make a point of always having 1 in stock of every item you could possibly need in any situation, with simple 5-digit part codes, behind the desk
and unlike Amazon they have quality standards and won't sell you outright counterfeits (this does not mean every product is good, it means that they do not have 100 equally terrible offerings; every choice available is meaningful, and they do give you plenty of choices)
right, we keep forgetting that half the rich countries in the world have lost all the good retailers because of Jeff fucking Bezos's lake of shit. sweden is lucky in that way, Amazon only bothered to show up here after they well and truly fully enshittified and no longer cared
sweden is more than a little insufferably smug, but we suspect it is still overall a fairly chill place all things considered because it got to have its imperial humiliation 200 years ago, and it is a small country, and it knows it; i think this is somehow reflected in retail too
all i'm saying with this is that we like retailers that earn their place, that realise they have to actually offer the customer something they can't get elsewhere, and Kjell&Co do that, so we like them, it's nothing more complicated than that